Small Business Majority's blog

5 easy ways to market your business during the holiday season

As any small business owner knows, the holiday season is the perfect time to boost your bottom line. But figuring out the best way to market your business or product and how to stand out from the crowd can feel overwhelming. But, there's no need to get your stockings in a twist. Whether you’re an online vendor, a restauranteur or even an accounting firm, there are some easy ways that you can connect with your community and your clients during this busy time of the year.

Entrepreneurs and small business owners: Get covered for 2020 today!

Open enrollment to purchase health insurance plans for 2020 through the Affordable Care Act (ACA) individual marketplaces is in full swing. This open enrollment season, we’re excited to partner with Airbnb to get the word out about open enrollment and share important resources to help entrepreneurs, small businesses and Airbnb hosts get covered. As part of this effort, we’re hosting two webinars to help you navigate enrollment and share important deadlines and resources so you can find the best healthcare option for you. 

Lifelong caregiver turned business owner celebrates National Caregivers Month

Photo of small business owner Fran BonnerFran Bonner is not your average small business owner: She has been a caregiver for more than 67 years. When she was just 11 years old, her grandmother and great aunt both suffered from strokes, and Fran would spend her days going back and forth from school to home in order to make sure her loved ones were fed and taken care of.

A personal approach keeps Brooklyn business open for more than 10 years

Since opening his market 10 years ago, Alap Vora is proud to say 80% of his employees from his opening day are still working for him, and his business boasts an overall employee retention rate of more than 70%. These numbers are virtually unheard of for hourly-wage jobs in Brooklyn, N.Y., but Alap’s personal approach to business may have something to do with it.

Air Force gave veteran small business owner the skills and connections she needed to succeed

When you think of a harpy, you may picture a mythological half-bird, half-human creature. However, Harpy Information Technology Solutions in St. Louis is named for a very real bird—an eagle—found in South and Central America. Co-owner Laurie Calkins describes the harpy eagle as an incredibly majestic bird and says she was drawn to it because of its unapologetic hunting techniques. 

“They go for what they want and they get what they need, no questions asked,” she says. 

California small business owner depends on harvest season to make “community condiment”

While many of us are heading to pumpkin patches and apple orchards this month, Deb Ramirez Rock, owner of Sonoma Hot Sauce in Sonoma County, Calif., is encouraging her community to go pepper picking instead at her fourth annual harvest party.

“I’m an advocate for peppers over pumpkins,” Deb proclaims.

Harvest parties are a popular tradition in Sonoma County at this time of year and are one of the many reasons why Deb decided to base her business in Sonoma five years ago. 

CalSavers Ayuda a los Empleados de la Cafetería Oakland a Preparar Fondos de Jubilación

Kenitra "Keni" Domínguez estaba decidida a ampliar los beneficios para los empleados de Red Bay Coffee cuando se convirtió en Directora de Gente y Cultura de la compañía de café ecológica a principios de 2018.
"Encontrar buenos beneficios para los empleados requiere tiempo, dedicación y recursos, y antes de venir a Red Bay, no había nadie que trabajara en el área operativa de recursos humanos o gestión de personas, por lo que básicamente estaba empezando de cero", comentó.

Rural entrepreneur patches together resources, despite being “sew” remote

When her brother was first deployed to Iraq, Candy Alford embroidered every piece of clothing he owned, from his socks to his washcloths, with his name so his things wouldn’t get misplaced in the group laundry. Not only were the name tags practical, but they garnered quite a few compliments from her brother’s fellow pilots, and he suggested she turn her hobby into a business.

Small business owner brings a taste of her Mexican childhood to LA

Growing up in Mexico, mornings for Nora Angeles were busy and often consisted of a trip to the neighborhood juice stand for a fresh juice or smoothie before school. This was an inexpensive and easy way for Nora’s mom to get her kids the nutrients they needed to start their day off right. After moving to America, this concept became the inspiration for Nora to start her own small business. 

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